What months of pandemic data reveal about EVs and what that means for dealerships. Earlier this year, the COVID-19 pandemic brought the Canadian and the United States economies to a nearly instantaneous halt. After months of dealing with the crisis, …
Selling new vehicles may be the main focus where fully electric models are concerned, but the pre-owned market also offers opportunity for dealers. In the electric vehicle (EV) industry, new models get all the press. But without much fanfare, there’s …
How the highest-selling EV dealers climbed to the top and stayed there. We’ve had the pleasure of working closely with some of Canada’s best performing electric vehicle (EV) dealerships for years. It only seems fair that we reveal some of …
Government regulations and chasing credits leads to electric vehicle haves and have nots in different parts of Canada. The “post-COVID” reality of car dealerships will be substantially altered from what it was just months ago. And one difference has nothing …
Our columnist dove into the Google search rabbit hole and discovered search volume for EVs is steady during the pandemic while declining for other vehicles. Google Data Says The COVID-19 pandemic is disrupting the entire auto industry and EVs are …
An important metric every dealer should keep an eye on. There’s a fair amount to learn about electric cars, the buyers, and how the vehicles are used in real life. One area with more than its share of myths and …
Sometimes, what seems obvious to car buyers may actually be wrong. For instance, which of the following statements are true? A. A $25,000 compact SUV costs less than a $55,000 compact SUV. B. A $55,000 compact SUV costs less than …
The knowledge of who your current and prospective EV drivers are will be a strategic piece of insight for dealers. One business mantra you’ve most likely heard before is this: Know your customer. Most businesses think they “know” their customers…but …
Canadians are warming up to electric vehicles, but they have numerous questions when they arrive at the dealership. Here’s your primer on how best to answer them. When you run a nationwide platform dedicated to electric-car charging, you end up …
Canadian auto dealer is excited to introduce another new columnist to help dealers better understand and profit from the coming age of the electrification of the vehicle In 2000, when I bought my first vehicle, it was easy for me …
