Selling new vehicles may be the main focus where fully electric models are concerned, but the pre-owned market also offers opportunity for dealers. In the electric vehicle (EV) industry, new models get all the press. But without much fanfare, there’s …
An important metric every dealer should keep an eye on. There’s a fair amount to learn about electric cars, the buyers, and how the vehicles are used in real life. One area with more than its share of myths and …
Sometimes, what seems obvious to car buyers may actually be wrong. For instance, which of the following statements are true? A. A $25,000 compact SUV costs less than a $55,000 compact SUV. B. A $55,000 compact SUV costs less than …
The knowledge of who your current and prospective EV drivers are will be a strategic piece of insight for dealers. One business mantra you’ve most likely heard before is this: Know your customer. Most businesses think they “know” their customers…but …
Canadians are warming up to electric vehicles, but they have numerous questions when they arrive at the dealership. Here’s your primer on how best to answer them. When you run a nationwide platform dedicated to electric-car charging, you end up …
Canadian auto dealer is excited to introduce another new columnist to help dealers better understand and profit from the coming age of the electrification of the vehicle In 2000, when I bought my first vehicle, it was easy for me …
