The wave of electrified vehicles is pending, but it is coming. Dealers need to be ready to meet consumer demands for more information and education—directly in the showroom. With Canadian new vehicle transaction prices reaching all-time highs this year—exceeding $42,000, …
Access to unprompted, authentic engagement from consumers can help decision-makers across the industry better understand demand dynamics. As we contemplate the transition from combustion to electrification, not a day goes by that we don’t read something new regarding what OEMs, …
In a rapidly changing industry, with technology driving the product transformation from combustion to eMobility, what does the future hold for automotive retail and for Canadian dealers in particular? Mark Twain allegedly remarked to a reporter in 1897: “The reports …
A May 2021 study from Leger reveals that for many Canadians working from home, the experience has been positive, and many are eyeing a hybrid mix of working from home and the office post-pandemic. As many Canadians eagerly await their …
Artificial intelligence tools are not just for autonomous driving. Dealerships can use this tech to grow and maximize their fixed ops department and revenue. Dealerships have adapted remarkably well through the pandemic, including managing the impact of supply shocks that …
The relationship between dealer and buyer is less about selling and closing, and more about facilitating the customer’s acquisition of a new vehicle. We can’t open a newspaper (correction, open our mobile news feed) these days, let alone the pages …
Bringing a global perspective to Canada’s changing automotive landscape. Despite the long cold winter and a harsh second wave of the pandemic, I am joyful to be home in Canada again. This is not to say I didn’t enjoy my …
