Author: Carina Ockedahl

Dealers adapt to F&I changes

August 29, 2019

Changing consumer demands and new technology are impacting the F&I office experience. Dealers are starting to adapt. An increasing number of car dealers are feeling the pressure: consumers want transparency when it comes to the full cost of vehicle ownership, …

Time to optimize your fixed ops

August 29, 2019

The future of fixed ops involves adopting new technologies, improving marketing and upgrading facilities to better meet the needs of customers. We talk to a few providers to get their thoughts on what the industry needs. The showroom floor has …

The used game is shifting

July 12, 2019

Selling used vehicles is increasingly moving towards digital, which is poised to dominate in the future. Dealers looking to stay in the game will need to get their digital strategy in order and consider some new approaches. The used vehicle …

The training game

July 12, 2019

OEMs are implementing more technology elements into their products advisor training to help boost engagement Vehicle manufacturers are increasingly using technology to improve product training for dealers, adding things like virtual reality and gamification to their repertoire of tools. One …

Fixing cracks in the customer experience

July 12, 2019

Dealerships are turning to technology and new processes to help improve customer experience and boost loyalty Survival in today’s automotive market may hinge on a car dealership’s ability to provide an integrated customer experience strategy — a key factor in …

Tapping into the non-prime market

May 22, 2019

The automotive non-prime market is ripe for the taking, but dealers intent on benefiting from it will need a solid process and the help of a lender to ensure the greatest chance for success. Non-prime car buyers represent relatively untapped …

Time to change tactics

May 22, 2019

The “new age” generation of employees is upon us, and curbing the automotive retail issue of hiring and retention will require looking at people differently, and shifting tactics. Hiring and retention remains an issue for a number of automotive retailers …

Prepare for the future

May 22, 2019

CADEX 2019 tackled topics like changing consumer preferences, in-store digital media, electric vehicle readiness, government regulations, federal elections, and more. The automotive industry has reached an unprecedented period of innovation, said Brian Fulton, President and CEO of Mercedes-Benz Canada, during …