Author: Carina Ockedahl

Digital remarketing tips

August 13, 2018

As the tools to buy and sell used cars online continue to evolve, dealers need to get a handle on which tools and platforms best serve their market. Success in today’s used vehicle business requires all the usual approaches: digital …

The training advantage

August 13, 2018

With the proliferation of technology in today’s vehicles, and with so many models available, manufacturers are providing more help than ever to arm their front line sales teams. Canadian auto dealer talks to two OEMs to find out what they …

CADEX 2018

June 7, 2018

[Best_Wordpress_Gallery id=”56″ gal_title=”CADEX 2018″] Canadian auto dealer was in Halifax for the NSADA’s CADEX event. Read our event recap. Mark Buzzell Keynote Mark Buzzell, President and CEO of Ford Motor Company of Canada, kicked off the sixth annual CADEX conference …

Trends to watch in F&I operations

May 7, 2018

From the implementation of better technology to improving menu presentations and offering greater transparency, F&I is shifting towards a more customer-centric process Learning about finance and insurance options remains one of the least pleasant aspects of the car buying experience …