Semiconductor company MediaTek is teaming up with NVIDIA, known for designing graphics processing units (GPUs) and a big player in the artificial intelligence hardware and software supply sector.
The partnership should result in the creation of a full range of in-vehicle AI cabin solutions for the next generation of “software-defined vehicles” — also known as SDVs. This means the ability to upgrade the vehicle, such as with new applications, throughout its lifetime.
“AI and accelerated computing are fueling the transformation of the entire auto industry,” said Jensen Huang, Founder and CEO of NVIDIA. “The combination of MediaTek’s industry-leading SoC and NVIDIA’s GPU and AI software technologies will enable new user experiences, enhanced safety and new connected services for all vehicle segments, from luxury to mainstream.”
According to MediaTek’s news release, the collaboration will result in a full range of AI cabin and cockpit functions with better graphics, AI, safety, and security features, among other things. The work being done is meant to both meet and surpass the automotive industry’s growing needs and demands in this area. (It also presents the companies with a significant market opportunity.)
“By tapping NVIDIA’s core expertise in AI, cloud, graphics technology and software, and pairing with NVIDIA ADAS solutions, MediaTek can bolster the capabilities of its comprehensive Dimensity Auto platform, which leverages the company’s expertise in mobile computing, high-speed connectivity, entertainment and extensive Android ecosystem, to deliver an all-around smarter in-vehicle experience.”
