8 X JEFF KOONS BMW unveiled by BMW Laval

BMW Laval recently hosted an event to unveil the new, exclusive M850i xDrive Gran Coupé that was designed by artist Jeff Koonz. As one of only 99 created, and one of only three 8 X JEFF KOONS that came to Canada, this car showcases the expressive and striking design that Koonz is known for, along with BMW’s chic and streamlined styling. The event was also a celebration of the dealership’s 47th year in business.

The design of the 8 X JEFF KOONS incorporates eleven different exterior colors ranging from blue to silver as well as from yellow to black. The multi-colored interior consists of high-end materials, including the artist’s signature on the lid of the leather cup holder. The seats are made up of the striking red and blue which reflects the colors of superheroes from the comic book universe as well as those of the company’s high-performance unit BMW M.

The company release states, “Overall, the energetic and powerful design includes both elements of pop art as well as geometric patterns paying homage to the sporty 8 Series Gran Coupe’s intricate contours and shape. The exploding lines of color at the rear, in turn, are their own unmediated homage to the artist’s 2010 BMW Art Car, while the “POP!” on each side as well as the vapor thrust imagery symbolize the power and speed of THE 8 X JEFF KOONS, according to the artist.” Jeff Koons also designed the 17th BMW Art Car in 2010, the BMW M3 GT2, which competed in the 24 Hours of Le Mans.

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