Canadian tech company AutoVerify expands into U.S. market

Canadian-based technology company AutoVerify has expanded into the United States market after it was selected as a certified partner for General Motors’ U.S. Dealer Digital Solution program, the company announced this week.

This is Car Media and parent company AutoVerify’s first U.S. OEM certification. Its digital merchandising products known as Car Media Premium Capture and Car Media 360 have been approved for GM’s program. Both are IMR (Interest Maintenance Reserve) match-fund eligible.

“As a company, we aim to deliver a better customer experience by facilitating automotive transactions from anywhere,” said AutoVerify CEO Keith Murray in a statement. “CM Premium Capture and CM 360 fit perfectly within this goal as they allow dealers to amplify their sales by providing a more immersive consumer experience.”

The company anticipates “great demand” for its dealer-focused products, which use proprietary machine learning editing, colour and contrast correction, image centering, and exterior background replacements. Murray said the products will allow GM dealers to “generate best-in-class vehicle media and syndicate this content to their dealership and dealer group websites as well as third-party listing sites.”

AutoVerify is certified by 13 brands across Canada and the United States.

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