A new book featuring more than a hundred marketing tips for automotive retailers is being offered in ebook form prior to its initial print release next year, according to Nicolas Delorme, President of Interforce Marketing.
The marketing agency works with car dealerships in Canada, France, and areas in the United States, offering three categories of marketing services/solutions: digital marketing, relationship marketing, and event marketing.
In an interview with Canadian auto dealer, Delorme explained why the book —123 Marketing Tips for Dealers During COVID-19 — can be useful for dealers, many of whom have attended countless virtual events this year on similar topics, but may find the book a quick and easy resource to browse through.
“You may know a lot, have heard a lot, but if you want a general overview (of something), what do we do? We do research, and that takes a long time,” said Delorme. “In this book, we have everything. Or perhaps ‘everything’ is a big word, but we really have a lot of content and it’s organized by theme.”
This includes websites, digital marketing, relationship marketing, branding, and more. Delorme said there are 12 themes, and each theme features tips and advice. With the tips there are also illustrations and suggestions to ensure there is something concrete or applicable for dealers to consider and implement in their store.
“There are even company names that are listed (in the book),” said Delorme. “So the point isn’t just to sell advice, it’s also to take action. And it’s a book that helps dealers take action on new things, because you can know a lot of things, but then if you don’t take action it doesn’t matter.”
Delorme said the book also allows dealership employees to understand where their strong and less strong suits are by adjusting or creating a marketing plan and analyze their priorities. The index portion of the book also includes a table to help employees create their own marketing plan.
“What am I doing that I should not do anymore? What am I doing that works and that I should be doing more of? What should I do differently? Or what should I start doing?” said Delorme. “There are tools to help dealers create their own plan.”
At that point, he said dealers can choose to put their marketing plan in place themselves, delegate it to someone in the dealership (a specific department lead perhaps), or outsource it. Overall, the plan should help dealers better structure their marketing goals and plans, particularly amid COVID-19.
The print version of the book will be available in Q1 of 2021 via amazon.ca, and will be priced at $97.
To download a copy of the e-book, which is available for a limited amount of time, dealers can click here and use the promo code CADebookpromo.