Exit strategy experts
Firm helps dealers find a profitable way to sell the business when the time is right. Buying or selling a dealership is often one of the biggest transactions in a dealer’s career. It requires precise timing, a load of legal …
Author: Heather Hudson
Aftermarket wars
How dealers can compete and win with the aftermarket for service t’s an aftermarket anomaly that’s the envy of dealerships for miles around. Last year, the service department of Nurse Chevrolet Cadillac in Whitby, Ont., churned out 15,500 oil changes. …
Seeing is believing
New program allows technicians to record video vehicle inspections to enhance the customer experience, engagement and trust Looking for an innovative way to inspire trust in your service customers while imparting important information about their vehicle maintenance? Get their attention …
Social strategies
Canadian auto dealer spoke with four social media gurus in the auto industry to learn more about their best practices. Here’s what they had to say. Aleksandra Banas, Digital Marketing Manager, Lexus of Edmonton Banas takes a common sense approach …
A gold mine of information
Dealers have more customer information available to them than ever before. How they choose to use it can make the difference between growing their businesses and being left behind. Here are four ways you can use data to get to …
Keeping it all together
Lisbeth Karpinski takes her role at Burlington Hyundai very seriously. Like many dealership comptrollers, it’s her job to ensure the store and its employees are compliant with legislative, safety and other regulations. She needs to keep careful records to be …
An ongoing investment
WELL-TRAINED TECHNICIANS ARE THE BACKBONE OF A SUCCESSFUL FIXED OPS DEPARTMENT Not a day goes by that Philip Poon doesn’t prioritize training for his fixed operations staff. From conducting five-minute one-on-ones, to weekly 15-minute team meetings, to grabbing a celebratory …
Take advantage
LEARN HOW TO GET THE MOST FROM YOUR DMS In the span of a few decades, Dealer Management System (DMS) software has transformed the dealership from a business of several different entities to an integrated and efficient operation. For most …
Marketing to millennials
Here’s what millennials want from their car buying experience If 25-year-old Emily Tamfo was going to buy a car, her first stop wouldn’t be a dealership. It would be YouTube. The digital content strategist said she would pore over reviews …
What you see is what you get
MORE DEALERS ARE COMING AROUND ON TRANSPARENCY, AND ARE TAKING THE TIME TO INVEST IN INITIATIVES TO MAKE THE AUTO INDUSTRY MORE TRANSPARENT What can the auto retail industry learn from wildly successful companies such as Uber, Airbnb and Zipcar? …
The best of the best
INTRODUCING RETAIL REVOLUTION, AN EIGHT PART SERIES ABOUT THE CHANGING FACE OF RETAIL Do you know what a widget is? It’s something that doesn’t exist, but which can be a very important tool for manufacturers and retailers alike. It’s a …
Spruce up your online store
BEST PRACTICES FOR DEALERSHIP WEBSITE DESIGN SEEM TO CHANGE IN THE BLINK OF AN EYE. CANADIAN AUTO DEALER OFFERS UP TIPS ON WHAT SOME OF THE EXPERTS HAVE TO SAY ABOUT DESIGN AND FUNCTIONALITY — AT LEAST TODAY. Auto dealers …
